Hey everyone, Jack Drees here! I’d like to start off this post by saying, I’m sorry if this post seems as if it is being put up late. I’ve been busy, I’ve had other posts that got in the way, and I had to (or should I say got to) go see a movie for a post I wanted to get up by the end of this weekend. I have so little time, so much to do! But with that aside, let’s stay on topic! If you have been living under a rock for the past few days, let me just say, 1: I hope you’re enjoying that rock. And 2: Chances are that at least SOME of you may have heard the big news coming out of the movie industry recently. As many may know, Marvel’s “Avengers: Endgame” has hit many milestones during its theatrical run, but most recently, it hit the milestone to end all milestones (at least in theaters). As of now, “Avengers: Endgame” has dethroned James Cameron’s “Avatar” as the highest-grossing film at the box office of all time. The movie has been in theaters for just about three months, and over the weekend where it was just days away from approaching its three month mark, it made “Avatar” feel blue.
Anybody? I officially quit comedy.
Nevertheless, before “Avengers: Endgame” swooped in, “Avatar,” which in my opinion is a good movie for its visual effects, not to mention a thrilling experience, but a little lackluster on some script elements, had the all-time box office record of $2,789,679,794. As of now, “Avengers: Endgame” is sitting at $2.79 billion! And I knew, from the start, that the record was bound to be broken. Let me just give a list of some records “Endgame” broke before this all happened!
- HIGHEST GROSSING OPENING WEEKEND WORLDWIDE
- HIGHEST GROSSING OPENING WEEKEND IN AMERICA
- FIRST MOVIE TO PASS $300 MILLION ON OPENING WEEKEND IN AMERICA
- FASTEST MOVIE IN ADVANCE TICKET SALES
- FASTEST MOVIE TO $1 BILLION (5 DAYS)
- FASTEST MOVIE TO $1.5 BILLION (8 DAYS)
- FASTEST MOVIE TO $2 BILLION (11 DAYS, WHICH IS THE TIME IT TOOK INFINITY WAR TO REACH $1 BILLION)
- BEST THURSDAY PREVIEW
- BEST OPENING DAY
To me, this record shatter was inevitable as soon as the opening weekend totals were revealed. It might have been inevitable since the tickets went on sale. Remember that virtual line from Fandango? Remember AMC’s site crashing? Never forget… 4/2/2019. This movie not only had legs, but it had a sense of being this big event. After all, this is why I wanted to see the film as early as possible. This is why I bought tickets for opening Thursday! I treated my adventure to “Avengers: Endgame” as if it were an official holiday. You know how some kids count down to Christmas? That was me with “Avengers: Endgame.” Its predecessor, “Infinity War,” impressed me to no end, I declared it to be my 2nd favorite film of 2018, and this made me realize that while it is a cinematic event, it is practically something that I felt was generational. I got into the MCU when I was thirteen years old, back when I started watching the first two “Iron Man” films after recording them and watching them through my DVR. Technically speaking, I watched the original “Avengers” movie back when I was twelve, but I still had little to no realization of what the MCU actually was. I eventually got the concept, and started watching more movies that took place in this cinematic universe that I cannot even believe still exists. It felt like something my entire life has been leading up to. Yes, “The Force Awakens” was a resurrection of a property I have loved for years. Yes, I have been excited for several films from worlds I have never been exposed to before such as “Interstellar.” But as soon as the release date of “Avengers: Endgame” hit, nothing else mattered. Even though I had to go to school and do a final presentation, that was secondary to me. “Endgame” mattered. Although this does bring up one thing. We live in a society where everything feels as if it is supposed to be done in a nanosecond.
We have tiny computers that fit in a pocket. These things have a free dictionary, encyclopedia, and study book all in one! We can preorder whatever the heck we want at Dunkin’ through an app on our phone! We have streaming services that drops an entire season of a brand new show for everyone to watch so they don’t have to wait for the next episode! While I thought it was unavoidable that we would see this film become the biggest in history, there was a point where I thought I should take that statement back because of how many people went to see it when it first came out. Some people went back, but not everybody did. To this day, I have only seen the film in theaters once. As a film critic who needs to review a diverse selection of content, I need to save my money! If I had AMC Stubs A-List maybe I’d go see it again, but I am still debating on whether or not I should get it.
Although there are factors on this film getting people in the theater for a repeat viewing. For one thing, critical reviews helped. Many people related to the film industry praised the film for many aspects, not to mention the reviews that come from the fan side of things. The film received an A from CinemaScore, a 91% audience rating from Rotten Tomatoes, which is 3% less than the combined critic rating, and the film has a spot on the IMDb top 250! The public response to this film is enough to warrant a repeat viewing in some way.
But I do have one question: Did the folks behind this movie use bad marketing to get people in the theater towards the end?
As some of you may know, Marvel and crew put out another version of “Avengers: Endgame” in theaters about a month ago. This was marketed as a “rerelease.” What did this rerelease contain? No additional footage for the movie, but a tribute to Stan Lee, some cut out footage featuring the Hulk, and a preview for what audiences were going to get in “Spider-Man: Far From Home.” If anything, this is almost deceptive because while I was not exactly expecting much out of this rerelease, this brings nothing new to the table. As suggested by Box Office Mojo, the rerelease brought an increase in the movie’s domestic box office totals by 207%. I’m not calling the folks at Marvel Studios frauds. There is new stuff in the rerelease, but… barely. It’s just marketing that feels cheap, instead of calling it a “rerelease,” call it the “After Credits Special” or something.
Although this does bring up something interesting. “Avatar” had a rerelease as well. While not done in the same fashion as “Endgame” since their rerelease happened about 8 months after the film’s original release, it was little less… I guess I can say deceptive. The new cut featured extended footage of the film despite how it was already shown on home video. Nevertheless, it felt like there was a reason for the rerelease to happen based on timing and new content. Plus, let’s bring this up. “Avatar” beat “Titanic,” which is now third place in all-time box office totals, in just a month. Granted, “Endgame” beat “Titanic” faster, but that’s irrelevant. “Avatar” still remained the same film the entire time. The release an of an alternate edition didn’t happen until months later.
And I will still say, “Endgame” is better than “Avatar.” While “Avatar” is a visual spectacle, “Endgame” is that with story. Granted, if you are not familiar with the MCU, I’d say wait to watch this film until you maybe watch some other films in this universe. You would probably still have fun watching this movie, but there’s a good chance that you’d be asking some questions as to what might be happening. I know there are a lot of people, based on discoveries through the past number of years who like to point to “Avatar” as overhyped (which it kinda is), but much like “Endgame,” “Avatar” is a cinematic achievement. Granted, I don’t like how it is one of the major contributors to how we present movies in theaters (digitally). Although it helped bring the 3D craze, which isn’t a complete success, as some of you would also suggest, but there have been a number of movies that I feel have personally been enhanced through 3D technology. Movies like the “Hobbit” trilogy, “Gravity,” and “Oz the Great and Powerful.”
If I had to make a comparison, “Endgame” might start a revolution. Granted, it is a continuation of the superhero/comic book movie craze that has been going on for years now, but it could have sprung something new. And it reminds me of how much credit I also gave to the preceding installment, “Infinity War.” Why? Because that movie was essentially a culmination of a ten year span. While I do think “Infinity War” is the superior film, “Endgame” is not just a culmination, it’s the perfect capper for the MCU itself. Then again, “Far From Home” just came out and we seem to be getting at least two more phases so we’ll see what happens. The revolution I think it could start is the successes of multiple cinematic universes, if not successes, I’m at least expecting a number of attempts to be remembered through the years. However, that is not a guarantee because everyone is flocking to Marvel, but it makes me optimistic about the storylines and quality that could possibly go into future cinematic universes. DC has their own universe that seems to have gotten off to a rough start, but I think it recently turned itself around if you ask me with films like “Aquaman” and “Shazam.” Although I do think “Wonder Woman” is better than most Marvel movies so there is that. Warner Bros. seems to be having some success with their “Conjuring” universe that is quite honestly bigger than I ever thought it would be. And while there was a big bump in the road when it comes to “Godzilla: King of the Monsters,” I am still curious to see what else is in store regarding the MonsterVerse.
And I am willing to bet, despite how “Avengers: Endgame” comes out on digital in just a few days, there will still be room for it in theaters. After all, it’s one of those films that kind of resembles why movie theaters were built in the first place. It’s epic, it’s boisterous, it’s glorious, it’s built up for periods of time, and the potential audiences that could show up are immense. And despite the flak that I’m probably going to continue giving the marketing team behind this film for that “rerelease” fiasco, I don’t care because this movie deserves just about every penny it earned so far (despite being released by Disney) just for its quality and ability to entertain.
Nevertheless, I am thrilled to see this in my lifetime because I think “Avengers: Endgame” is an excellent film that deserves tons of praise. I gave the film an 8/10, which still stands to this day. In fact, it’s not even the best comic book movie of the year, that honor belongs to “Spider-Man: Far From Home.” Even with that being said, “Endgame” is a game-changing movie. It feels like the cinematic events to end all cinematic events. Not only was it successful, but quite damn good. I was not alive to see this, but remember “The Phantom Menace?” At the time, that might have been the biggest cinematic event of all time. While there is still a debate on what might be the biggest of all time, “Endgame” is definitely a contender and I am happy to have this film be a part of my life.
Thanks for reading this post, I am sorry if this information appears to be irrelevant at this point, but I’m better late than never. I have a ton of things to do this week related to Scene Before, I was planning on doing this earlier but my review for “Yesterday” got in the way because… well, I had to talk about it. It was too bad to be ignored. Anyway, speaking of reviews, my next post is going to be for my review of Quentin Tarantino’s “Once Upon a Time in Hollywood,” I just got back from seeing it in the theater, and I cannot wait to talk about it. It is one of those movies that is gonna be fun to describe to those who haven’t seen it yet. And for those of you who are still thinking about “Endgame” at this point for whatever reason, be sure to check out my review for “Avengers: Endgame,” which I originally posted back in April. Be sure to follow Scene Before either with an email or WordPress account so you can stay tuned for more great content! And while we are on the subject of breaking records. You know what isn’t breaking records? The likes on my Facebook page! Please like my page so you can be on the lookout for Scene Before news, recent content, and maybe I’ll throw in a random thought every once in a while! I want to know, what are your thoughts on “Avengers: Endgame” breaking the all-time box office record? Also, would you say it doesn’t count? Maybe for inflation? The rerelease factor? Something else? Or, how many times did you see “Endgame” in the theater? As for myself, I only saw it once, but once that 4K disc drops, perhaps the exclusive version from Target if you want to be totally specific, I am definitely picking it up! Let me know how insane you are down below! Scene Before is your click to the flicks!