The Campaign (2012): Congressional Chaos Ensues in This Middle of the Road Comedy

Hey everyone, Jack Drees here! It is November and it is finally time for another monthly review series. Welcome to Election Days! Speaking of which, today is November 5th, or as the U.S. knows it, Election Day. I try not to talk about politics on Scene Before, sometimes if I am talking about a political movie, such a thing is unavoidable. But all month long, I will be discussing movies that center around U.S. politics, and we are going to start this review series by talking about the 2012 comedy, “The Campaign.” This is my second time watching the film. I checked it out once a couple years ago. So, here is my second impression of the movie.

“The Campaign” is directed by Jay Roach (Meet the Parents, Dinner for Schmucks) and stars Will Ferrell (Megamind, Step Brothers) and Zach Galifianakis as two candidates running for a seat in the 14th Congressional District in North Carolina.

(L-r) ZACH GALIFIANAKIS as Marty Huggins and WILL FERRELL as Cam Brady in Warner Bros. Pictures’ comedy “THE CAMPAIGN,” a Warner Bros. Pictures release.

As I mentioned in the intro, this is my second time watching “The Campaign,” that is unless you count other times I overheard the film in the background when it was airing on cable. That said, this is my second committed viewing of the film. Truth be told, when it comes to my first time watching “The Campaign,” I was not in love with the film by the end of it. Yes, it certainly has a good cast between Will Ferrell, Dan Aykroyd, John Lithgow, and even Thomas Middleditch. There’s no shortage of likable actors in the movie. But it does not change the fact that I have seen them do better things. That said, I thought some people were well placed in their respective roles. I thought everyone did okay with the material given to them. My biggest problem with the film though is perhaps also my biggest problem with “Killers of the Flower Moon,” particularly the protagonist. Having seen the movie a second time, I can confirm that problem continues to linger.

(L-r) WILL FERRELL as Cam Brady, KATHERINE LaNASA as Rose Brady, MADISON WOLFE as Jessica Brady and RANDALL CUNNINGHAM as Cam Jr. in Warner Bros. Pictures’ comedy “THE CAMPAIGN,” a Warner Bros. Pictures release.

I do not need all my protagonists to be the same, but I found Will Ferrell’s character, Cam Brady, to be a bit of an egotist, kind of jerky sometimes, and somewhat hard to root for. My distaste for Brady does not have as much as to with his policies or political views in comparison to his personality. I am not in love with the way he presents himself. Granted, Will Ferrell has previously played Ron Burgundy in “Anchorman,” who is also kind of jerky and an egotist. However, I believe Burgundy crosses that line to where he is not exactly a butthead, but rather a lovable moron. Also, I found “Anchorman” to be much more quotable, much funnier. I barely remembered the dialogue from “The Campaign” once the movie was finished. Now that the movie is fresh in my mind, I can say that even after the second time, the film is still nowhere near as quotable as “Anchorman.” That said, there are a lot of decent comedy gags.

A couple of my favorite parts of the movie include one moment where we see Zach Galifianakis’ character, Marty Huggins, having dinner with his family, and they all confess personal sins or mishaps to which they have connected themselves recently. And the further we get into the conversation, the crazier the sin. We hear confessions from Huggins’ wife, Mitzi (Sarah Baker), and their two boys. It was one of the funnier scenes of the movie. I want to know how much of it was improvised by the actors themselves or how much of it was written in advance, because a lot of what was revealed in this particular scene is pretty clever.

I think I would like this movie better if Cam Brady was not the main character. Again, I do not find him to be particularly likable. Honestly, I found myself more interested in the story behind Marty Huggins, an everyday North Carolinian who does tours of his town. Sure, the movie sort of stereotypes the character and basically makes him a live-action Ned Flanders to an overwhelming degree, but I thought the character was charming. But I also think this kind of gets into the nitty gritty of general politics where something as simple as getting to power becomes a competition where people have no choice but to fight dirty. Sometimes an ego can help you make your way to the top. Sometimes people like that. There is a saying that nice guys finish last and that saying could perhaps apply to politics from time to time.

I am reviewing this movie during the U.S. election season of 2024, and one of the most prominent things I can say about the film is that there are parallels to said season. I do not want to highlight my political views, but Cam Brady as a character reminds me a bit of Donald Trump. They are not the same guy by any stretch of the imagination. But Trump seems to do well with males. There is a scene where we see Brady and crew watching a concept for a campaign ad and it paints Brady as a “REAL AMERICAN MAN,” and spends lots of time hyping up how his partner is a flexible, attractive cheerleader, and the ad shows her off like she is auditioning for Playboy. Unsurprisingly, that ad tested very well with men, but not so fantastically with women. Without spoiling anything, Brady relationship with said partner sort of reminds me of what some people speculate about Trump’s current relationship with his wife, Melania. Specifically as to whether Melania genuinely loves her husband as opposed to being by his side for an unrelated reason. But you could also say this movie does a good job at drawing parallels to typical behavior we see in politics nowadays, more than what we are just seeing in this election season. Whether it is putting words in other people’s mouths, finger-pointing, politicians pretending to be more interested in a subject or topic than perhaps they actually are. The movie shows how much the opponents try to one up each other to the point where they will be okay with issuing the most public of humiliations. The rivalry comes off like “Impractical Jokers” if instead of it being between a group of friends, it is between two enemies who have no chance of making up and making out at the end of the day.

Also, Joe Gatto, I miss you… If you want to come back, please do. You’re an icon.

(L-r) JOHN LITHGOW as Glenn Motch and DAN AYKROYD as Wade Motch in Warner Bros. Pictures’ comedy “THE CAMPAIGN,” a Warner Bros. Pictures release.

One particular highlight of the movie for me, or more accurately, two highlights, are John Lithgow and Dan Aykroyd as Glenn and Wade Motch. These men are a couple of money-hungry brothers who end up playing a role in the race between the two candidates. From a casting perspective, I think both actors are well placed and they do a great job with their material. I also want to know if it was on purpose that whoever cast these two or the director wanted the two brothers to look like real-life variants of Statler and Waldorf from “The Muppets.” I mean look at them! The resemblance is there! They also have some of the better lines in the film. There is one exchange towards the final minutes of the runtime that got a good laugh out of me. As I said, this is not the funniest movie I have ever seen, but when it sticks the landing, it does so very well.

This movie also features its fair share of news reports. Most of the time when news reports come up in movies, they do not really add that much to the film other than an instance of exposition or drama. But in the case of “The Campaign,” this film delivers perhaps one of the funnier anchor reads I have come across in the history of cinema, particularly from MSNBC’s Chris Matthews.

“This is likely to hurt him (Brady) with the Christian right, social conservatives. Really any group that opposes baby-punching.” -Chris Matthews

And yes, this is one of those major incidents we see come up in connection to our main protagonist. He accidentally punches a baby. This happens during the first half of the film, but it is not how it starts. I kind of wonder how much more I would have enjoyed the film had this particular incident been the first controversy the protagonist had to deal with. We see him in the first few minutes with his team dealing with the aftermath of sending a lewd voicemail to a family and it honestly just made him look like an imbecile. If we supposedly start with Brady punching the baby, it could have humanized him a bit more and maybe given me a more positive first impression. I get that this film is satirical, and therefore occasionally far-fetched, but I believe that there are moments of the film where the line is crossed a tad too far.

(L-r) WILL FERRELL as Cam Brady and JASON SUDEIKIS as Mitch in Warner Bros. Pictures’ comedy “THE CAMPAIGN,” a Warner Bros. Pictures release.

In the end, “The Campaign” is not going to get a lot of repeat viewings from me. It is not the best movie I have ever seen by any stretch of the imagination. And at times, it is rather predictable. But it is also perhaps more than meets the eye. Maybe if I revisit this movie in 2028 I will feel different about it, but if I can find some parallels between this movie’s script and the 2024 presidential race, then maybe this movie is aging just fine and could be something more than a middle of the road comedy. But unfortunately that is also what this movie is. A middle of the road comedy. It definitely has laughs. But I also have seen much funnier movies, especially from both Will Ferrell and Zach Galifianakis. I did not hate myself after watching “The Campaign,” but it could be better. I am going to give “The Campaign” a 6/10.

“The Campaign” is now available on DVD and Blu-ray and is available to rent or buy on VOD.

Thanks for reading this review! Stay tuned for more reviews in my ongoing Election Days series. My next “Election Days” review is going to be for “W.,” which stars Josh Brolin as former U.S. President George W. Bush. If you want to see this review and more from Scene Before, follow the blog either with an email or WordPress account! Also, check out the official Facebook page! I want to know, did you see “The Campaign?” What did you think about it? Or, if they were to make another election race movie starring two comedians as opposing candidates, who would you like to see as the stars of that film? Let me know down below! Scene Before is your click to the flicks!