What Movie Theaters Have Been Doing Right (and Wrong) During the COVID-19 Pandemic

Hey everyone, Jack Drees here! During the second half of 2020, I have been to the movies 13 times so far. In a normal year, this would be a pretty decent number, especially when the second half is only halfway through. During a pandemic like the one we are going through today, some might question why I go to the movies. SPOILER: It’s not just for fun, although that is part of it, but I need to make content, and much of it is brought to you courtesy of the theatrical experience. Now, as one of the first penguins to dive into the water, I wanted to take this moment to go over some of the things I like about what the theaters have been doing during the pandemic, and some things they should improve on. And I think a lot of people who read my stuff and know me in real life think I’m some evangelical for movie theatres, which… I wouldn’t say you’re wrong. But I consider myself a brainy evangelical as I am willing to recognize their flaws. So let’s dive in, here are my pros and cons regarding cinemas during the COVID-19 pandemic!

PRO #1: Cheaper tickets

You may have noticed that there are not many new movies coming out. So with that in mind, theaters have to get creative. They started showing throwback movies like “Back to the Future,” “The Goonies,” and “The Dark Knight.” For shows like these, tickets are often discounted, usually around the $5 range. Now you can watch an old film at home on a service such as HBO Max, Prime Video, or Disney+ for free on top of your subscription. But if you went to throw a few bucks out the window, you can see these movies with surround sound and a bucket of fresh popcorn. Sure, those costs can add up depending on where you go, but movie theaters provide one thing that streamers and “at home” methods of viewing content cannot, an experience. When I saw “Back to the Future” in a cinema, I felt things there that I am not able to feel while watching it in my room. I think I even laughed harder too. Also, I’d like to give a shoutout to AMC for their reopening deal, where they sold tickets for fifteen cents! This was done in honor of the chain’s 100th anniversary, but it is nevertheless a grand way to welcome patrons back to the theater. I also noticed that for regular shows, AMC’s afternoon prices were also a little cheaper than usual. Pre-pandemic, there was one theater near me that had tickets for a price a little over $10 until 4PM, now, the prices are under that mark until 5PM! Good job, AMC! Now don’t be jerk about those prices down the road… I’M WATCHING YOU.

Pro #2: Cleanliness

Keep in mind, this could change depending on how things go from here on out, in fact in the state of Massachusetts, the governor required that ALL indoor gatherings must have a maximum of 25 people. However, that has recently been altered, and the indoor max capacity for places such the cinema has since been increased. I should also note for a period of time, said state did not allow food in theaters. But every time I went to a theater during the pandemic, everything is spotless! Who’s running this place, Howie Mandel? Everything is very well kept, and I feel incredibly safe. The major chains like AMC and Cinemark have implemented new cleaning protocols, part of which includes new electrostatic disinfectant sprayers, HEPA filter vacuums, and proper air filters. Theaters also give a longer break between each showtime, which can allow for a greater cleaning process. They even encourage guests to stay clean themselves by providing hand sanitizing stations! Bravo! Personally, I’m more of a wash your hands guy, but I like the commitment!

Pro #3: Mask requirement

Now, this next part is going to be agreed upon by half of my readers, and probably get hammered by the other half. But I don’t care! Many theaters require masks in their policies. They must be worn in the auditorium, the lobby, the restroom, pretty much anywhere you can imagine. The only time you can take it off is when you are enjoying food or drinks. Kind of like when you’re at a restaurant, you have to wear a mask once you walk in, but you’re all good when you get to your table. Although, difference is, in a theater, if you’re not having food, you must keep it on. Given how masks are required everywhere else, it makes sense that theaters would jump on the train. I should also note that I’ve been to AMC a lot and they’ve added a new video to their preshow stating that masks are required at all times. So I hope that other theaters are focusing their efforts on reminding their customers to obey safety precautions not only enforced by the theaters themselves, but the areas in which they reside. Also, Regal Cinemas posted something that I honestly admire, because it speaks to much of the American audience on both sides of the mask debate.

Do I like wearing a mask? Of course not! I barely know one person who does! But we might as well suffer together! I do want to say one thing though, even though I am often focused on a film at the cinema, I sometimes get a little concerned that someone fails to abide by the mask policy. Of course, that’s not what I want to focus on, as I have no desire to confront anybody. I don’t want to be one of those people… But this brings me to my next point…

Con #1: More in-person monitoring needed

I will be completely honest with you. I don’t like being watched. It gets me a little anxious. But in a theater, it may be necessary at this time. One thing I think theaters need to do right now is have someone either monitor an auditorium for an entire screening, or occasionally check in on screenings to see what’s going on. Honestly, there are times I wish they had this BEFORE the pandemic, given how the big concern back then was about whoever would be the butthead fiddling with their phone. I get it, we’re attached to our phones. But we paid for AN ESCAPE. I went to the Chinese Theater in Hollywood one time and they have a great warning for using your cell phone. There’s a guy who comes out, introduces the show, reminds you not to use your cell phone, and he adds on that the images up on the big IMAX screen are going to be much more magnificent than what’s on the phone. Thankfully, I have not noticed as much cell phone use in a cinema, allowing for quieter experiences. However, it is still something to be concerned about, and with masks being enforced due to a health crisis, it gives an even greater reason to make sure everyone is following the rules. Such monitoring could also prevent people bringing in outside food and drinks, and piracy, which is of greater concern now in areas where theaters remain closed.

Con #2: Minimal Marketing

This is partially a con for the theaters, but also a con for the flicks. And honestly, I think it is part of why “Tenet” could not make as much money as Warner Brothers would have wanted. It did fine given the circumstances, but still. I’m noticing that a lot of the advertising for theaters coming back and “Tenet” comes my way through the Internet. Granted, a lot of people use the Internet nowadays, but I also think television would be a very effective tool. As for movie theaters themselves, this topic could be somewhat debatable, but when a company like Lord & Taylor has recently decided to promote their going out of business campaign on television, I think theaters and “Tenet” need to step up. I’ve seen more TV ads for “Bill and Ted Face the Music” than “Tenet” for crying out loud! The only TV ads I remember seeing for “Tenet” since its theatrical debut were during a golf tournament and during the recent “Saturday Night Live” premiere. If “Tenet” wanted to save theaters, they should have advertised on television, which many people resorted to in some way during the pandemic as it was the go to option for watchable new entertainment. If “Tenet” ads got more airtime on television than I’m pointing out, let me know, but I’ve watched a lot of television during the pandemic, and I can’t say “Tenet” was in my circles that much. If you want customers back, get their attention. Sure, it might cost some money, but if you spend enough money, you’ll make some money!

Con #3: AMC and Universal are crazy

This last con has less to do with theaters being open, and more to do with theaters existing, and what can happen to them in the future. Movie theaters and studios have maintained a 90 day theatrical window. Granted there are some smaller movies that have a shorter run before it hits streaming or DVD, some movies might even debut at home and theaters at the same time. But for a studio like Universal to come in and suggest that they can play some movies in theaters for a reduced theatrical window, it’s just a little preposterous to say the least, especially during a time where theaters are struggling as it is. In a recent deal negotiated by AMC and Universal, the studio is now allowed to release movies at home as early as 17 days after its theatrical release. I get it, studios have nothing to put out, and them putting movies on VOD early is a good way to get the film out there. However, 17 days is not a long time for a movie to be in theaters. Don’t get me wrong, a lot of movies would be lucky to play in a theater for one week! But Universal is one of the richest and most valuable movie studios out there. They’ve got tons of intellectual properties, a couple big animation studios, and they have a rich history when it comes to film. They’ve been around for over a hundred years and many of their films have been critically acclaimed throughout. I don’t just blame Universal here, but I also blame AMC for giving into this. Originally they were flat out against Universal’s shortening terms, thus leading them to ban their movies from playing at their locations. In fact, the day afterwards, Regal alleged themselves on the side of AMC by initiating their own Universal ban. Thankfully, studios like Warner Brothers, and filmmakers attached to them like Christopher Nolan and Patty Jenkins have expressed the importance of theaters. Sure, the option of the movie coming home early will be convenient for the consumer, but it’s lost money for the theaters. These are community businesses, and it’s hard to tell where things will go from here, but local jobs could be lost if this is taken to heart.

Universal, let me ask you this… Why would I want to watch the new “Fast & Furious” movie for the first time at home? I’d literally lose much of the excitement, exhilaration, and maybe even some laughter. Remember how “F9” was supposed to come out in MAY?! REMEMBER MOVIES COMING OUT?! THAT WAS AWESOME! I bought tickets for that film as early as February! I was outright convinced it would be the highest-grossing movie of the year. “Fast & Furious,” even though it is not my favorite movie franchise, is made for the same format that we get to experience a new “Spider-Man” movie every year. Not the same format where I can watch two old guys “debate” for U.S. presidency and hopefully not pass out. I don’t talk politics, but you cannot help but be concerned for both candidates while standing on stage.

Speaking of AMC being a little crazy, one of the big concerns many people had before AMC’s reopening was that they were not going to enforce masks. The company’s CEO Adam Aaron suggested that he did not want to get involved in a political debate. I can’t believe I have to say this. CORONAVIRUS IS NOT A POLITICAL ISSUE (unless you bring someone like Facui into this). CORONAVIRUS IS A HUMAN ISSUE. CORONAVIRUS IS A HEALTH ISSUE. MASKS ARE NOT A POLITICAL ISSUE. IT’S A MATTER OF LIFE AND DEATH. And trust me, I would love it if I were told that masks are not allowed, because if you want my honest opinion, they are uncomfortable and they make me look like an out of shape “Mortal Kombat” character. But if everyone else has to deal with it, I do too. Thankfully, they reversed course on this. But even so, it reveals how the United States treats this pandemic. They say we’re all in this together, but our mask-wearing views may suggest otherwise.

In the end, I have enjoyed my ventures at the movies since times changed, and I think there’s a lot that they’ve gotten right. In fact, I’ll be honest, I had an easier time coming up with things I think they’ve gotten right than things I think they’ve gotten wrong. If I had to add a few more things, I think the seat distancing protocols are effective, I like how some theaters have been doing curbside popcorn, and speaking of popcorn, to celebrate Massachusetts bringing back theater concessions, Showcase Cinemas gave out popcorn for free on Monday, October 5th at all Massachusetts locations. I think that’s a sweet deal, and I’m somewhat sorry for myself for missing out on it. I think the theaters are getting things right, both in terms of value and safety. I would love to see more theaters open. But it’s 2020, ANYTHING CAN HAPPEN. WHERE ARE THE MURDER HORNETS?!

Thanks for reading this post! Just this past Tuesday, I watched the new Amazon documentary “Time,” which is about a woman whose husband was sent to prison for a 60 year sentence. The film hits theaters October 9th, and will stream on Prime Video the following week, starting October 16th. I will have my review up as soon as possible. Be sure to follow Scene Before either with an email or WordPress account so you can stay tuned for more great content! Also, check out the Scene Before Facebook page! I want to know, have you been back to the movies yet during these times? If you have, tell me about your experience! If not, what have you been doing instead? Let me know down below! Scene Before is your click to the flicks!

Netflix FINALLY Wins Me Over! *By Theatrically Releasing Roma in 70mm*

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Hey everyone, Jack Drees here! If you have seen my recent post on the Scene Before Facebook page or if you have seen my recently posted “Green Book” review (check it out if you haven’t already), you may have noticed I have announced a “surprise post” coming your way. Well, surprise! Today we are going to talk about a company I am kind of opposed against, Netflix.

Image result for netflix

My history with Netflix is pretty simple. I don’t use them. If you are the prime killer of one of my all time most prominent childhood memories (Blockbuster Video), chances are I’m gonna have to resist you. Plus, I still collect physical media to this day and that also seems to be a market Netflix is sort of killing, much like how iTunes, Spotify, YouTube, and Pandora seem to be killing physical media for music. Although if I am correct, I could be wrong because vinyl seems to be making a comeback in some ways. I have watched things on Netflix, but I never technically had a Netflix account. For a film studies class in high school, I watched “Moana” and “Altered Carbon” on Netflix with my class. My sister, who uses Netflix, was watching “Family Guy” and I happened to be in the room with her while it was playing on the service. Netflix also produces their own original content, none of which I have watched religiously, no matter how many good things I’ve heard about “Stranger Things,” “The Crown,” or even “House of Cards.” It’s not just TV shows, they even produce and distribute movies. A couple notable Netflix movie titles include “Death Note,” “The Cloverfield Paradox,” “Mowgli,” “Bright,” “The Ridiculous 6,” and motherf*cking “Bird Box.” When is everybody gonna stop talking about “Bird Box?!” These movies have gone straight to Netflix’s service for anyone to stream if they have an account. Some of these movies, kind of to my surprise, have done pretty well. Seemingly well enough to keep a number of people out of the movie theater, yet another industry I don’t want to see taken away because of these hooligans. This not to say that they haven’t done theatrical releases through these years. Orson Welles had a lost film in the vault which has been recently distributed by Netflix, which did play in theaters for a limited run. “Mudbound” is another film that comes to mind, which actually received four Oscar nominations in the 90th Academy Awards. But if I were to watch one of these movies, part of me would hate myself, because I feel like I partially killed the movie theater industry.

However, there has been a single exception to this list that I’m aware of (well, sort of). Last year, I watched “Annihilation” on its second weekend. Part of me was excited for that film because I saw it was directed by Alex Garland, who directed “Ex Machina,” an artsy, well put together sci-fi flick that shows what happens when we try to get robots to be as realistic and lifelike as possible, and perhaps contain emotional thoughts, including ones related to sexuality. I saw “Annihilation” because where I live, specifically the United States, they released the film in theaters. But I also took into consideration that the film is also a straight to Netflix flick in other countries. I even know someone who attended my high school film studies class I mentioned earlier who said they went to Brazil and they had “Annihilation” running on their Netflix service so that person watched the movie. I will also say, for the record, Netflix didn’t technically release the film in the United States, Paramount did. So from my point of view, I am supporting Paramount, not Netflix. If I saw Netflix was doing a complete worldwide distribution, chances are I would have skipped seeing “Annihilation.”

This leads me to my next point, which is actually going to be the main topic of this post, one of the most recent releases from Netflix, “Roma” has been getting a lot of buzz lately. It has a 96% on both Rotten Tomatoes and Metacritic. Popular and notable sources like Time, Variety, Rolling Stone, Vulture, and Vanity Fair have all considered it to be the Best Picture of the year. Not to mention, it won Best Foreign Film at the Golden Globes, and happened to be nominated for two other awards, including Best Director, which the movie took home. At the Critics Choice Awards, the movie was nominated for eight awards and ended up taking home four, including Best Picture. I heard a lot regarding this film, and even some people in the industry have noted this film’s excellence. Once I saw the Netflix brand name though, I took a step back and ignored all possible opportunities of trying to watch “Roma.” By the way, for those who have a Netflix account, the movie is free to watch at the moment. Hey, I said I’m against Netflix! Not their customer base!

I would love to be able and sit back, turn on Netflix, watch “Roma,” but based on personal values, I can’t. But something happened recently that caught my attention.

If you know me in real life, chances are I try to catch as many movie screenings on film as I can. Most of the movie theater industry has now settled for digital projection, which may be easier to operate, but the reality is that film projection is kind of an art form, and some would even point out differences in detail between film and digital with film being better. I’m on the side that says film is typically more detailed. “Roma” is taking advantage of film stock to my surprise. Now, the film was shot digitally on an Arri Alexa, so in terms of filmmaking, the advantage wasn’t present there, although the film is presented in black and white so that could add an old-timey touch. But the thing that stood out to me is that Netflix is surprisingly trying to put this in more theaters than I’d expect, INCLUDING ones with 70mm equipment.

Article from Last December on Roma’s 70mm Locations (Published by IndieWire)

When I first heard about this, I thought this was very cool. There is actually a list of theaters to be doing this online, but none of them were closeby. For the record, I live in eastern Massachusetts, and the closest theater to me was in Hartford, Connecticut. While I would have LOVED to go all the way to Hartford, I don’t have my own car, nor do I have a license. Plus, if I were to make the trek there with anyone else, they’d probably be bored driving out of their minds. But who knows? Maybe the trip would have been worth it. We could have grabbed some food on the way, watched the movie, maybe even stay in Hartford overnight and see some notable sights the following day. That is… if it already happened, but it didn’t. So I still have the opportunity to go to Hartford.

But I am not taking it. I just got back to college and I want to make sure I stay as close to home as possible on various occasions. I’ll still go out and see movies, I mean, why wouldn’t I? But just not in Hartford. Maybe in Providence if something is playing there in IMAX 70mm.

I am not suggesting or implying that there are no 70mm equipped theaters less than an hour or so away from me, even 35mm equipped theaters for that matter. In fact, there are a couple. In the Boston area, they have the Somerville Theatre and the Coolidge Corner Theatre. I went to both theaters last year and they are nothing short of fantastic. This brings me to another main point. I have a Twitter account.

*SHAMELESS SELF-PROMOTION ALERT*

Follow me on Twitter! If you want to see more of my moronic thoughts, go to Twitter, type JackDrees in the search bar, find my account, which as mentioned, has the handle “@JackDrees” and let the magic happen! Over there you’ll find crazy statements, livetweets (beware of spoilers), my quick two cents on things that I decided not to post on here, and occasional appearances in hashtag games. DO IT NOW!

MY TWITTER

Anyway, on Twitter, I was typing away, trying to look over more grammatical mistakes than my current president tends to look over. One of my final posts of 2018 was this:

I tweeted this back on December 21st, and I don’t know whether or not Netflix, Alfonso Caurón, or someone else behind this movie happened to be stalking my account, but several days later, this could be found on Coolidge Corner Theatre’s Twitter feed.

Once I saw this, I knew there was a treat, and I was likely just about to be in for it.

AND I AM!

This Saturday, I’m actually going to see this movie at the Coolidge Corner in 70mm. I never thought that Netflix would actually consider being at least a minor force in the movie theater business, but now, they seem to be teaming up with theaters more often. Granted, they still have ways to go before they can become a true force, they need to do more releases in multiplexes as opposed to just doing limited releases. In fact, maybe what they could do is operate like Amazon. While Amazon is yet another one of those companies I can’t stand, I can tolerate them compared to Netflix because their business model is to come out with a movie in theaters, and after awhile, it becomes free on their service, while still managing to release physical media. The point is, Netflix won me over for once. I’m actually going to see “Roma.” I said some time ago that perhaps the only way that Netflix will get me to subscribe to their service is if they revive “King of the Nerds” for a fourth season. This will not get me to subscribe to their service, but it’s getting me to see Netflix content, which to me, is a true feat.

Again, I am seeing “Roma” on Saturday, and my review for it will be up maybe a day or two after. I am admittedly busy on Saturday and Sunday, but Monday is Martin Luther King Day so I may have some free time to do things like blogging. Only time will tell. Nevertheless, I want to thank Netflix for keeping moviegoers in mind in an age where digital streaming, not to mention digital projection, is seeming to trump other ways which we consume media. Thanks for reading this post! I don’t know how “surprised” you guys are, but to me, this felt like a surprise, so this is why I marketed the post as such a thing. But still, hope you enjoyed the post and look forward to my review for “Roma!” Speaking of movies, I might be going to see “On the Basis of Sex” pretty soon, so if I do, my review for that will be up as soon as possible. Be sure to follow Scene Before either with a WordPress account or email so you can stay tuned for more great content! I want to know, have you checked out, or are you going to check out “Roma” in 70mm? I’m actually quite curious about it because the movie was actually shot digitally from start to finish so I don’t know what it will be like on the screen. Let me know down below! Scene Before is your click to the flicks!

Is Dunkirk the Best IMAX Experience Ever?

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Hey everyone, Jack Drees here! If you followed my blog at all recently, you may know that I loved the movie “Dunkirk,” it’s not perfect, but I even think it has a slightly higher replay value than “Wonder Woman,” which I actually gave a 10/10 in my review for it, by the way, it’s still a 10/10 must see in my book. I originally gave “Dunkirk” a 9/10, which still stands, but the fact is I might watch “Dunkirk” more than “Wonder Woman,” at least that’s what my mind says for now, because “Dunkirk” is a very unique survival story whereas “Wonder Woman” has some cliches, although those cliches are done in a way to make you feel like you’re experiencing something totally new or fresh, kind of like in 2015’s “Star Wars: The Force Awakens.” Not to mention, despite the villains being better than numerous MCU villains we’ve gotten over the years, they didn’t exactly reach a level of greatness. In my review for “Dunkirk,” one thing I touched upon, was the experience itself. “Dunkirk” is being released in 6 different formats, I only saw the movie once so for now I only got to experience “Dunkirk” in one format. The formats listed are IMAX 70mm, standard 70mm, 35mm, IMAX laser, standard IMAX digital, and traditional digital. By the way, there are no 3D options for this film, only 2D, which can be a plus considering the extra fee you’d usually have to pay for 3D. I did a post last month recommending that you should see “Dunkirk” on film, although today we’re gonna talk about IMAX because when I saw this movie in IMAX, it was a fairly unique experience, and this is coming from someone who often goes the movies and sees a good number of them in the IMAX format. When I went to see the movie, I got to experience it in IMAX 70mm in Providence, RI, IMAX 70mm is suggested to be the highest format possible. Slate has a very informative and excellent video on this whole format comparison and it is almost hard to say it better myself, the link is available below if you want to watch it.

http://www.slate.com/blogs/browbeat/2017/07/25/we_watched_dunkirk_in_standard_digital_and_70mm_imax_to_see_if_viewing_format.html

Now if you were planning on seeing “Dunkirk” at some point, first off, do it now while it’s still in theaters, it’s a great movie and deserves to be seen in the theater! Second, one of my biggest recommendations is that you avoid traditional digital projection. Why? Simply because you’ll be missing details or a scope from this movie that you could see in any other format. I’ve gone into depth about this before, but I need to bring it up again. When I brought it up for the first time, I said that you must see this movie on film. While that is true, today I’m going to talk about IMAX, specifically. Yes, even digital! And I actually want to talk about IMAX in depth, which I’ve done before, but this is gonna be informative.

Before we get into projection, I want to talk about one of IMAX’s screens. This is an IMAX digital screen. If a movie is being played and projected to cover the whole screen, the aspect ratio would be 1.90:1. The main purpose for these screens is to retrofit multiplex theaters such as Regal or AMC for “the IMAX experience.” Is it worth the money? To me, only in a number of circumstances. For example, if there’s a big movie out and I want to go to a super enormous IMAX only to find out they have no tickets left for the movie I’m see, that happened to me when I saw “Rogue One” on opening night, or if I want a bigger screen and tuned up audio than what you’d get in a normal theater. The digital IMAX experience is by no means, a terrible experience. It still has the traditional IMAX surround sound which moviegoers love, it still has a big screen, although it’s not as big as other IMAX screens and it’s only slightly bigger than a traditional movie theater screen. To compare, screens under the IMAX digital treatment, have been measured in feet, I have a local IMAX screen which has been marketed to be “eight stories high.” Is that an exaggeration? Possibly, but if you check out the screen in person, it’s pretty freaking huge!

Right here we have the IMAX digital projection system. This has, unfortunately, been cheating many moviegoers over the years. Not only is it small projection by IMAX standards, not only has it been used on small IMAX screens, but it also has been used on IMAX’s big screens as well. We’re gonna be talking about a couple more projectors in a moment, but let’s get something out of the way. The traditional IMAX aspect ratio, AKA, the aspect ratio you’d see while watching documentaries on IMAX’s big screens in museums, aquariums, and a few other places, is 1.43:1, and part of “Dunkirk,” was shot in order to be featured in that format. That means, no matter what you see on an IMAX screen like this, that is if the theater is using digital projection, there will be black bars on the top and bottom of whatever you’re seeing. In fact, there’s even this one movie I went to see in IMAX, in fact, IMAX brought back “The Wizard of Oz” for a week once. I have not seen “The Wizard of Oz” in IMAX anywhere, but it was only available for IMAX digital projection. So I would imagine that if you went to see this movie in a true IMAX theater, some folks might not only be distracted by black bars on the top and bottom of the screen, but also on the sides.

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Here we have what most folks, including me would refer to as “true IMAX.” This screen can be completely covered with an image which has an aspect ratio of 1.43:1 and the projectors that bring that image to life are actually the clearest IMAX has to offer. IMAX digital, when showing a movie, can create a 2K image with a dual set of projectors, whereas IMAX laser, an IMAX digital superior, also has a set of two projectors, but can fully project a 4K image. IMAX 70mm projectors can project images at a much higher quality. The contrast ratio is lower than the other projectors, but it’s not really that bothersome to me. I have a 4K TV in my room which has a lower contrast ratio than a 1080p TV I once had in my room, and I never recalled something like that bothering me. Granted it was only slightly lower, but still. In fact, when comparing the contrast ratios of these projectors, they are all not really too far apart from each other. The images you can see on this projector can be shown at a rate of 18K. These projectors have also operated in IMAXes with a 1.90:1 screen. A few years back, the Chinese Theater in Hollywood retrofitted one of their cinemas with IMAX technology including the IMAX digital projection system. Although in 2014, they did a special engagement for Christopher Nolan’s “Interstellar” which made them one of the theaters to feature the movie in the IMAX 70mm, so an IMAX 70mm projector was hooked up for this occasion. What did it look like on the screen? I don’t know. I imagine it looked nice, but I wouldn’t know if the curtains had to cover part of the screen to truly immerse the audience or what. As of now, they have the IMAX laser system. And I hear that they aren’t the only non-1.43:1 theater to have this. The Empire Leicester Square IMAX in London has a laser projection system as well.

Just an FYI on the traditional IMAX projection systems. The first one I’ll introduce is the Grand Theatre projector. This is an IMAX 70mm film projector, not only that, but it’s also the one intended for the largest of the IMAX screens. The top right picture contains a Small Rotor projector. This projector also plays IMAX 70mm film, although it is meant to be projected towards slightly smaller screens. Despite the screens being smaller, it’s still bigger than the screens you’d find at your standard multiplex’s IMAX digital theater. The last projector, displayed on the bottom is the IMAX laser projection system. As mentioned, this is clearer than IMAX digital. Granted this still digital, but it’s clearer digital.

Another theater I’ve yet to go over is the IMAX dome. These are also referred to as OMNIMAX. I don’t go to these theaters that often, in fact I’ve only been to one twice and they were both on school field trips. Unlike most theaters which has you looking at either a flat or slightly curved screen, the OMNIMAX will allow you to look upward at a screen that is basically showing you images in a fish eye perspective. IMAX screens are never flattened in any of the theaters which IMAX equipment exists. They are either curved or domed. And yes, domed is actually a word, I didn’t think it would be. Although if you don’t want to look at an IMAX screen that looks more like a TV screen or a traditional movie theater screen, OMNIMAX would be a good option. And to my knowledge, pretty much all of the OMNIMAX theaters operate with IMAX 70mm projection equipment. I heard La Geode, a dome in Paris which uses IMAX technology has made some upgrades over the years, but they still have the IMAX 70mm equipment for what I know. If you guys know of an IMAX dome that DOESN’T currently have IMAX 70mm technology, let me know about it in the comments section.

IMAX is also well known for its audible sound systems. IMAX theaters usually have 6 channels of surround sound in, but recently they’ve been installing 12 channel sound systems, both of which sound amazing and they totally shake the whole theater at times.

I know I’m going on for a while about this, but to get to my main point, I needed to talk about IMAX in general. As mentioned before, I saw this movie in IMAX 70mm film. I mentioned in my review for “Dunkirk” that this movie must be seen on film. Honestly, I think it should be seen any way you can see it, but you should seek out ways to see it that aren’t traditional digital projection. IMAX has digital projection, but since it’s technically a one of a kind theater, I wouldn’t say it has traditional digital projection. Let’s start off with the reason that can apply to every IMAX theater in the world, the sound.

I just recently mentioned that the sound is amazing in IMAX regardless of whether you’re in a theater that has 6 or 12 channels of surround sound. I’ve been to the IMAX many times in my life, and I’ve experienced a lot of movies there that really made me feel like I was in the action just on sound alone. There have however been few movies that have done that more than others. These include movies like “Interstellar,” “Night at the Museum,” “Star Wars: The Force Awakens,” and “Jurassic World.” “Dunkirk” is no exception to this. I can still recall when this movie started, it put me RIGHT into the action. After all, this movie, is basically, all action. It’s just one battle/survival sequence for nearly the whole runtime. Now I saw “Dunkirk” in an IMAX with 6 channels of surround sound, so imagine how much more audible this movie would be if I were in a theater that had twelve of these bad boys! I actually live ten minutes away from an IMAX with 12 channels of surround sound, so if I see “Dunkirk” there, just think about what would happen! This is one of those movies where I was also able to believe the sound. There have been movies where I’ve been impressed with sound editing, but sometimes it might either be sounds we’ve heard before, maybe one sound choice doesn’t work, or it just sounds too theatrical. Pretty much all of the sound in this movie, felt real. All of the bombs in this movie, sounded like real bombs. All of the gunfire sounded like real gunfire. There are some other really good sound choices during this movie. If you saw the first announcement teaser and remember all of those soldiers on the boat, the sound in that scene is awesome to say the least and it really built the tension.

Also, no matter where you see it, look forward to how the movie looks. This movie looks GORGEOUS. Not only is the cinematography a thing of beauty, but at times, it can really put you in the movie. This is partially because most of the movie was shot in the IMAX format, which as mentioned, can allow the whole screen to be covered. This at times will allow for a more immersive experience, especially if you’re seeing this movie in a 1.43:1 theater. At times, I felt like I was having all sorts of flyers going around me, the paper kind, not the plane kind. Also at times I felt like i was on a beach. One other example of how the IMAX technology is utilized is during the scenes featuring the fighter pilots. In “Star Wars” one of the best sequences in those movies happen to feature dogfighting in space and it is pretty fun to watch. It’s fast paced, it’s got terrific sound, it’s adventurous. Here though, it’s none of that, but I’m not saying that’s a bad thing. OK, I take that back, the sound’s actually not bad at all. In “Dunkirk,” it’s absolutely realistic. At times, you might look inside the cockpit of the fighter plane and notice the pilot and it’s just very crammed all over. Then you look outside and it’s almost like you’re the pilot and you’re just trying to concentrate on your enemies. The gunfire from the plane also sounded authentic and it didn’t feel Hollywoodized. Very little of this movie has sequences with black bars. You can look at other movies like “The Dark Knight” and possibly appreciate the IMAX sequences you get, but it takes up about thirty minutes of a movie which is two hours and thirty-two minutes long. “Dunkirk” is shorter than “The Dark Knight,” an hour and forty-six minutes to be specific. Although “Dunkirk” has more footage shot in the IMAX format and covers the screen for about eighty minutes of the entire movie, which means you get more time dedicated to greater immersion.

The only downside I can say I have with seeing this in IMAX 70mm, and this is something I actually noticed when watching “Interstellar” in IMAX 70mm as well, is that while the movie sounds beyond amazing, it might actually prevent you from hearing or understanding some dialogue. This was a minor issue though. When I was watching this movie, there was actually less I could understand. Partially because of the accents, which I’m able to let slide, and also because of the music. Don’t get me wrong, the music was spectacular. I love the work and effort Hans Zimmer put into this movie’s score which was really engaging, but sometimes it was overpowering and I couldn’t hear some dialogue. It’s a minor issue though in my book. I imagine that would probably be different when experiencing this movie in a different fashion. Also, another reason why this is a minor issue to me is because I wasn’t able to connect with any character during this movie.

As much of a disconnection with characters sounds like a negative, to me, it’s a positive. Because from what I gathered, this movie isn’t about the characters, it’s about the event itself, and despite how the movie didn’t take much time to build characters, I still rooted for all of them because their ultimate goal, is just to survive, and I gotta say given the situation they’re in, rooting for them makes lots of sense. I just want to say something, Michael Bay should take notes from this movie. Because if you watch any of the movies from his “Transformers” series, you might notice how he doesn’t make it mainly about the transformers and basically gives human characters more spotlight. In every one those movies, you have either Shia LeBouf or Mark Wahlberg playing their own version of “Mr. Relatable” and the Transformers are essentially there with their own story to provide the movie’s action even though there’s more focal points of the movie with that. If Michael Bay toned it down with the human characters and put in more robot action, these might be better movies. I’m not saying the human stuff is terrible, it just isn’t all that necessary. With that being said, this movie which is a focal point of the post, is “Dunkirk,” it doesn’t have any person’s name in it, it’s just “Dunkirk.” Sure, this movie can be called “Dunkirk” and still work with relatable characters in it, but the take without any sort of character development personally worked for me because let’s face it, war is brutal. War sometimes doesn’t give you much time to sit around and talk or have chats during battle. This movie doesn’t really give any of the characters any time to relax, therefore it doesn’t give you any time to relax, and I felt like I was at war the whole time, partially thanks to the ridiculously cool IMAX experience I had. While we’re still talking about this, the only thing missing was the blood, however the movie is still realistic enough even without blood.

No matter where you end up seeing the movie “Dunkirk,” you’ll probably end up having a good experience, but why settle at good? Standard digital projection at this point may be considered good, but any other format can provide a better experience and when it comes to IMAX specifically, this movie was made for it per se. I’ve seen a lot of movies in IMAX, immersion is a factor that has often applied to the IMAX experiences I’ve witnessed, and it is not really hard for IMAX movies to allow you to immerse into them, but this one, made me feel like I was literally in it, as if it were super immersion. Is this the best IMAX experience of all time? It’s most certainly one of them, maybe not the best to me, but it’s VERY CLOSE, but it could be the best to some people. I personally thought “Interstellar” was the best IMAX experience I’ve encountered, not to mention the best movie experience I encountered. I still remember the beginning of the movie when I heard the Indian surveillance drone flying by. It was almost as if the sound of the drone entered one ear and flew out the other. Also, if you can a place that has IMAX 70mm equipment and it’s being used for “Dunkirk,” go there. There are BARELY any movies played in that format and this is one of this year’s couple movies playing in IMAX film, if you want to know the other one that’s actually going to be “Star Wars: The Last Jedi.”  On a last note, go see “Dunkirk,” just do it, in fact based recent critical responses, you’re probably better off taking your kids to see “Dunkirk” as opposed to “The Emoji Movie.” Thanks for reading this post, and speaking of IMAX, I’ve actually just encountered some interesting and shocking news concerning IMAX because it involves an alteration that probably nobody saw coming. That, as a matter of fact, is how IMAX plans to calm down a little bit on 3D releases. I might do a post on that, I’m not sure, but we’ll see what happens. Also be sure to stay tuned for more movie reviews, including possibly one for “The Emoji Movie,” a review I don’t want to do, but I’ve been requested to do it, so I may as well get that s*itshow out of the way. Stay tuned for more great content! Scene Before is your click to the flicks!